Data Privacy Policy


Welcome to our website!

We place great value on protecting your data and ensuring your personal privacy. That’s why we’re giving you the information below about the collection and usage of personal data when using our website.

Anonymous data collection

You can visit our website without entering any personal details. We do not store any personal data in this regard. In order to improve the services we offer, we solely analyse statistical data that cannot be used to draw conclusions about you personally.

Collection and processing from usage of the contact form
If you use the contact form, we only collect personal data (details of personal or factual circumstances of a particular or identifiable natural person) which you have provided. We will only use your email address to process your enquiry. Your data will subsequently be deleted, insofar as you have not consented to continued processing and usage.

Collection, processing and usage of personal data
We only collect personal data (details of personal or factual circumstances of a particular or identifiable natural person) which you have provided.
The processing and usage of your personal data takes place in order to fulfil and process your order, as well as to handle your enquiries.
Following completed processing of the contract, all personal data will initially be saved in accordance with retention periods governed by fiscal and commercial law; after expiry of those periods, the data will be deleted, insofar as you have not consented to continued processing and usage.

Usage of email addresses for newsletter distribution
Independent of contract processing, we utilise your email address exclusively for our own advertising purposes of newsletter distribution, insofar as you have explicitly consented to these. Your required declaration of consent regarding this is as follows: “subscribe”.

You can unsubscribe from the newsletter at any time by using the respective link in the newsletter or by notifying us; you can find the necessary contact information in our legal notice.
Your email address will then be deleted from the distribution list.

Usage of email addresses for direct advertisement distribution
Independent of contract processing, we utilise your email address exclusively for our own advertising purposes of distributing direct advertisement for our own similar products or services. If you do not agree to this, you may object to this usage at any time. You may state your objection through any means of communication and not just through email. However, we must receive this in order for it to take effect. There is no fee for this beyond the basic cost of transmission. You can find the contact details for exercising this option in our legal notice; you may also use the respective link in the newsletter. Your email address will then be deleted from the distribution list.

Transmission of personal data
Your data is not transmitted to third parties without your explicit approval. The sole exceptions to this are our service partners, whose services we require for processing the contractual relationship. In such cases, we strictly adhere to the provisions of the Federal Data Protection Act (BDSG). Data transmission will be restricted to a minimal extent.

Data collection and processing during credit assessment
Insofar as we perform services in advance, i.e. with a purchase on account, we reserve the right to safeguard our rightful interests in the case of a credit check based on mathematical, statistical processes by Creditreform Villingen-Schwenningen Schott KG, Marie-Curie-Str. 2, 78048 Villingen-Schwenningen. For this purpose, we transmit required personal data to Creditreform and use the information received concerning the statistical probability of payment default to make an informed decision regarding the establishment, execution or termination of the contractual relationship.
The credit check may include probability values (score values) which are calculated on the basis of scientifically established mathematical, statistical processes; their calculation includes the utilisation of address information. Your interests that require confidentiality will be dealt with in accordance with statutory legislation.

Cookies
In several places, our website uses “cookies”. Cookies are small text files which are stored on your computer and saved by your browser. They help make our website more user-friendly, effective and secure. Furthermore, cookies allow our systems to recognise your browser and offer you services. Cookies do not contain any personal data.

Usage of Google AdWords Conversion Tracking
We use Google AdWords, an online advertising programme, and as a part of this, conversion tracking. Google Conversion Tracking is an analytical service of Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an ad provided by Google, a conversion-tracking cookie is stored on your computer. These cookies are valid only for a limited period of time, contain no personal data and therefore cannot be used to identify you personally.
If you visit certain pages of our website and the cookie has not yet expired, we and Google can both recognise that you have clicked the advertisement and been taken to this page. Every Google AdWords customer receives a different cookie. Thus there is no possibility that cookies can be tracked via AdWords customers’ websites. The information that is collected with the help of the conversion cookie helps generate conversion statistics for AdWords customers who have elected to use conversion tracking. In doing so, the customers gain knowledge of the total number of users who have clicked on their ads and been forwarded to a site featuring a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you would not like to participate in tracking, you can object to this usage by preventing the installation of cookies via the relevant setting on your browser’s software (deactivation option). Thus you will not be recorded in the conversion tracking statistics.
Further information, as well as Google’s privacy policy, can be found here: http://www.google.de/policies/privacy/

Usage of Google Analytics
This website uses Google Analytics, a web analysis service by Google, Inc. (“Google”). Google Analytics uses “cookies” – text files which are stored on your computer and enable an analysis of your use of the website. Generally, the information produced by the cookie about your usage of this website is transmitted to a Google server in the United States and stored there. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within EU member states or other signatory states to the Agreement of the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and stored there. Google will use this information on behalf of the operator of this website in order to evaluate your use of the website, compile reports on website activity and provide other services in connection with website and internet usage for the website’s operator. The IP address transmitted from your browser in connection with Google Analytics will not be combined with other data from Google. You can prevent the storage of cookies through the appropriate setting of your browser software; however, we would like to draw your attention to the fact that you may not be able to fully use all functions of this website if you do so. Furthermore, you can prevent the collection of the information generated by the cookie concerning your use of this website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin from the following link [http://tools.google.com/dlpage/gaoptout?hl=de].

Access, rectification, blocking and deletion of data
At all times, you are entitled to free information regarding your stored data; you also have the right to rectify, delete or block. Feel free to contact us. You can find our contact information in our legal notice.

Version as of: 02.12.2014